There is a global industry-wide reality that every business loses some customers every year, due to ‘pull’ and ‘push’ factors. Photo: Stock Image Picture a bathtub that is half full of water. If your intention is to fill the bath and to keep it full, you'll need to plug the hole and turn on the tap. If you don't do both at the same time, well you get the picture. This is a powerful analogy that simplifies the role of marketing. Imagine the bath is your business and the water